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<p class=”rn-first-eyebrow”>START HERE</p>
<h2>I build useful digital products and share what I learn along the way.</h2>
<p class=”rn-first-lead”>I’m Ridwan Nasruddin, a product manager, creator and hands-on builder. I combine product thinking, design, technology, and storytelling to turn unclear ideas into experiences people can understand and use.</p>
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<section class=”rn-first-paths” aria-label=”Choose where to start”>
<a class=”rn-first-path rn-first-path–dark” href=”/work/”>
<span class=”rn-first-path-media”><img src=”https://ridwannasruddin.com/wp-content/uploads/2026/07/weird-wonderful-web-featured-v2-912×912.png” alt=”Weird Wonderful Web project artwork” loading=”lazy”></span>
<span>01 · SELECTED WORK</span>
<h3>See what I build</h3>
<p>Explore product systems, creative experiments, film, and design.</p>
<strong>View my work →</strong>
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<a class=”rn-first-path rn-first-path–blue” href=”/blog/”>
<span class=”rn-first-path-media”><img src=”https://ridwannasruddin.com/wp-content/uploads/2022/12/Love-750×480.jpg” alt=”Couple embracing at sunset” loading=”lazy”></span>
<span>02 · FIELD NOTES</span>
<h3>Read what I learn</h3>
<p>Practical notes on products, agentic systems, creative work, travel, and building independently.</p>
<strong>Explore the blog →</strong>
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<a class=”rn-first-path rn-first-path–peach” href=”/tools/”>
<span class=”rn-first-path-media”><img src=”https://ridwannasruddin.com/wp-content/uploads/2020/03/Open-source-360×240.jpg” alt=”Open-source tools and ideas” loading=”lazy”></span>
<span>03 · RESOURCES</span>
<h3>Browse useful tools</h3>
<p>A curated library of ideas and resources that have earned a place in my workflow.</p>
<strong>Browse resources →</strong>
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<p class=”rn-first-eyebrow”>A WIDER PERSPECTIVE</p>
<h2>Creative work has always been my way into new worlds.</h2>
<p>During my studies, I founded a company with friends that created videos, websites, and branding for ambitious businesses. That work also led to independent projects such as Bagels for Breakfast and R-Rated Memories. Along the way, I learned to connect creative instincts with clear strategy.</p>
<p>After feeling stuck in a nine-to-five job, I sold what I owned and bought a one-way ticket to Vietnam. Time in Australia, Indonesia, Thailand, and Vietnam widened my perspective. I worked in roles ranging from truck driver to designer, and each experience changed how I think about people, products, and opportunity.</p>
<a class=”rn-first-button rn-first-button–dark” href=”/biography/”>Read my full story</a>
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<figure class=”rn-first-story-media”><img src=”https://ridwannasruddin.com/wp-content/uploads/2020/03/Travel-Apps-Ridwan-750×480.jpg” alt=”Ridwan Nasruddin travelling and building independently” loading=”lazy”></figure>
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<p class=”rn-first-eyebrow”>HOW I APPROACH WORK</p>
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<li><span>01</span><div><strong>Stay curious</strong><p>Look beyond the obvious answer and understand the people behind the problem.</p></div></li>
<li><span>02</span><div><strong>Make it tangible</strong><p>Turn ideas into something people can see, test, and respond to.</p></div></li>
<li><span>03</span><div><strong>Learn by shipping</strong><p>Use real behavior and feedback to decide what deserves another iteration.</p></div></li>
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<figure class=”rn-first-podcast-media”><img src=”https://ridwannasruddin.com/wp-content/uploads/2020/04/Grab-A-Feed-Main.png” alt=”Ridwan Nasruddin recording Grab a Feed over a meal” loading=”lazy”></figure>
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<p class=”rn-first-eyebrow”>FOOD, STORIES & PERSPECTIVE</p>
<h2>Grab a Feed</h2>
<p>I host Grab a Feed, a food and conversation show where I exchange perspectives and learn from the people around me. The format is simple: share a meal, ask honest questions, and let the conversation go somewhere unexpected.</p>
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<a class=”rn-first-button rn-first-button–light” href=”https://www.youtube.com/user/Ridwannnnn” target=”_blank” rel=”noopener”>Watch the conversations →</a>
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<p class=”rn-first-eyebrow”>LET’S MAKE SOMETHING USEFUL</p>
<h2>Have a product, automation or creative challenge?</h2>
<p>Tell me what you are trying to make clearer, faster or more useful.</p>
<a class=”rn-first-button rn-first-button–dark” href=”/get-in-contact-with-me/”>Start a conversation</a>
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