UrbanFarmers operated one of Europe’s largest rooftop farms in The Hague, using aquaponics to grow vegetables and raise fish above the city.
After speaking with founder Roman Gaus about the brand’s character, I developed ideas for bringing its message into the physical workspace. We started with a focused intervention: turning one of the company’s core phrases into a large, hand-made stencil installation for the team’s shared lunch area.
The project connected brand strategy with a practical piece of environmental design. I also documented the method so others could reproduce the stencil-making process.